Field Notes · Vol. 04 Subject: SaaS Growth Assay n = 120 experiments

We engineer SaaS products,
portals & campaigns that compound ARR.

this is the
measurable one ↗

We architect modern cloud-hosted SaaS solutions alongside data-backed acquisition strategies, conversion-engineered web portals, and lifecycle marketing engines to accelerate ARR.

File a Lab Requisition → Browse the Experiment Catalogue

+38% median ARR lift 120 experiments logged 14d median turnaround Bordeaux · lab no. 68

Fig. 1 — ARR Compound Curve Ink plot

Retention

92%

CAC Δ

−27%

Uptime

99.98

Fig. 2 — Acquisition Funnel (ink-drawn)

Prepared by: A. Rivière Sheet 01 / 01

+38%

Median ARR lift / 2 quarters

120

Experiments completed

4.9/5

Client read-out rating

14 days

Median time to deploy

Experiment Catalogue · Section 02

Eight repeatable experiments, each with a logged hypothesis.

Every engagement is filed like a laboratory trial: a stated hypothesis, a documented method, and a measured result — with fixed fees and turnaround estimates printed on the card.

Exp. 101 · TBN-SAAS-101 Status: Replicable

SaaS Product Discovery Sprint

Pressure-test the roadmap before a single sprint is written: jobs-to-be-done interviews, scope ranking, and a prototype put in front of eight target users.

Hypothesis: Validating scope pre-build prevents most roadmap waste.
Method: 12 interviews, JTBD map, clickable prototype, user panel of 8.
Result: Validated MVP scope plus a prioritised 12-week build plan.

Reagent fee

$1,200

Turnaround

5 business days

Commission Discovery →

Exp. 102 · TBN-PORT-102 Status: Replicable

Conversion-Engineered Web Portal

A corporate or product portal rebuilt around one job: turning qualified visits into trials, demos, and signed contracts without adding paid traffic.

Hypothesis: Friction — not traffic — is the binding constraint on trials.
Method: Heuristic teardown, session replays, IA rebuild, A/B instrumentation.
Result: Median +31% trial-to-paid conversion within 60 days of launch.

Reagent fee

$2,400

Turnaround

14 business days

Run the Portal Assay →

Exp. 103 · TBN-LIFE-103 Status: Replicable

Lifecycle Marketing Engine

Onboarding, activation, expansion, and win-back sequences wired to product events — so every user receives the right message at the right temperature.

Hypothesis: A day-0→7 cadence lifts activation before paid spend does.
Method: Event-triggered drips, segmentation, three copy variants per step.
Result: +24% activation rate; 18 automated sequences running unsupervised.

Reagent fee

$1,800

Turnaround

10 business days

Activate the Sequence →

Exp. 104 · TBN-ACQ-104 Status: Ongoing

Paid Acquisition & SEO Trial

A controlled acquisition trial: comparison-intent landing clusters, structured Meta and Google campaigns, and a weekly CAC log you can audit.

Hypothesis: Intent capture on comparison queries beats broad paid reach.
Method: Keyword assay, landing cluster build, campaign structuring, weekly log.
Result: CAC down 27% and 40 comparison pages ranking inside 90 days.

Reagent fee

$1,450 + $950/mo

Turnaround

90-day window

Log the Trial →

Exp. 105 · TBN-CLD-105 Status: Replicable

Cloud SaaS Architecture & DevOps

Containerised, infrastructure-as-code deployments with autoscaling, zero-downtime rollouts, and an observability stack that pages a human before customers notice.

Hypothesis: Multi-region deployment removes the single-region failure mode.
Method: Docker + IaC pipelines, autoscaling groups, blue-green releases, alerts.
Result: 99.98% measured uptime with p95 latency under 80 ms globally.

Reagent fee

$3,200

Turnaround

21 business days

Schedule the Build →

Exp. 106 · TBN-DSN-106 Status: Replicable

Design System & Brand Identity

An editorial identity kit: type scale, colour tokens, logo lockups, and a component library documented so every squad ships the same product.

Hypothesis: A tokenised system halves UI drift across product squads.
Method: Serif type scale, colour tokens, 40-component Figma library, governance doc.
Result: One source of truth for design, shipped and adopted within 9 days.

Reagent fee

$1,250

Turnaround

9 business days

Request the Kit →

Exp. 107 · TBN-DAT-107 Status: Replicable

Analytics & Attribution Lab

An event taxonomy audit, server-side tracking, and a warehouse dashboard that answers one question cleanly: which spend actually produced revenue?

Hypothesis: Unattributed revenue is a measurement failure, not a channel failure.
Method: Event taxonomy audit, server-side tags, warehouse build, QA instrumentation.
Result: Full funnel coverage and a dashboard the finance team trusts.

Reagent fee

$750

Turnaround

6 business days

Instrument the Funnel →

Exp. 108 · TBN-GRO-108 Status: Retainer

ARR Operations Retainer

A standing bench of experiment capacity: a monthly backlog, two live tests per cycle, lifecycle tuning, and a Friday growth read-out for your board.

Hypothesis: Continuous experimentation compounds faster than one-off projects.
Method: Monthly experiment backlog, two concurrent tests, weekly read-out notes.
Result: Steady experiment velocity with a quarterly board-ready growth pack.

Reagent fee

$850 / month

Turnaround

30-day cycles

Start the Retainer →

Method · Section 03

The four-stage assay, run the same way every time.

Controls are fixed so results stay comparable across engagements. You receive the raw read-out, not a marketing summary.

I
Baseline Assay

Analytics audit, funnel teardown, code review, and competitor comparison logged as the control condition.

Duration: 2–3 days
II
Controlled Variables

Positioning, page architecture, and campaign structure drafted as competing variants with a stated prediction.

Duration: 4–6 days
III
Reaction

Build and integration: portals shipped, sequences wired, infrastructure deployed behind feature flags.

Duration: 7–14 days
IV
Read-Out

Measured against the baseline, documented in a signed results sheet, then handed over with full IP transfer.

Duration: 2–3 days

Field Notes · Section 04

Observations from the bench

Witnessed & countersigned

Note 01 · B2B SaaS★★★★★

“ThemeBuildNet treated our pricing page like a trial: hypothesis, variant, read-out. Trial-to-paid moved from 4.1% to 6.4% in six weeks — the read-out sheet made the board meeting trivial.”

Clara Fontaine

Head of Growth · Ledgerly (Bordeaux)

Note 02 · Marketplace★★★★★

“The cloud re-architecture landed on a Friday night and nobody noticed — which is exactly the point. p95 latency dropped under 80 ms and incidents fell to two per quarter.”

Jonas Weber

CTO · Shipstack (Berlin)

Note 03 · Fintech★★★★★

“Lifecycle sequences they wired to our product events lifted activation 24%. What impressed us was the documentation: every send, every segment, written down like a protocol.”

Amira Haddad

VP Marketing · Paylane (Paris)

Intake open · Bordeaux Lab

Ready to open a requisition on your growth curve?

Send your sample brief and we return a scoped protocol — hypothesis, method, fee, and turnaround — within two business hours.

Open the Requisition Voucher → Pay an Existing Invoice

We engineer SaaS products, portals & campaigns that compound ARR.

Eight repeatable experiments, each with a logged hypothesis.

SaaS Product Discovery Sprint

Conversion-Engineered Web Portal

Lifecycle Marketing Engine

Paid Acquisition & SEO Trial

Cloud SaaS Architecture & DevOps

Design System & Brand Identity

Analytics & Attribution Lab

ARR Operations Retainer

The four-stage assay, run the same way every time.

Baseline Assay

Controlled Variables

Reaction

Read-Out

Observations from the bench

Ready to open a requisition on your growth curve?

We engineer SaaS products,
portals & campaigns that compound ARR.